I help product teams and their leaders work AI-native, from how they discover and build to how they measure what their work earns.
I'm an AI Product Manager building Gaia Decision Intelligence, and co-founder of Product Circle, a community of product builders and leaders in 16 countries. Software engineer by training, nearly five years at Amazon, three startups co-founded.
Milan, Italy
About
I started as a software engineer. My first product job was at SpotYet, a startup I co-founded, where we took two SaaS products from zero to real customers. I wrote the matching algorithm behind both, and it doubled as my Master's thesis.
Then nearly five years at Amazon in EU Customer Service, running programs across 10 marketplaces to reduce how often customers needed to contact us while improving their experience. One mechanism I launched cut 9 million contacts a year, worth $85M annualized.
Since 2023 I've been co-founder and Chief Growth Officer of Product Circle, formerly Product Weekend. We've run 55 events in 16 countries for more than 1,400 product people. At GaiaLogic, I'm building Gaia Decision Intelligence, an AI workspace for better decisions.
Milan, Italy
Point of view
With most new code generated by AI, unclear requirements can become product decisions hidden in the code. Technical fluency helps product leaders prototype a shared vision, spot those decisions, and work with engineering on evals and guardrails that protect the user experience.
A roadmap that can't be traced to revenue, retention or cost is a list of opinions. Leaders who own outcomes should own the budget too.
AI is reshaping team structures and raising the pressure to deliver fast. What worked before COVID and AI doesn't anymore. Culture, processes and continuous learning now make the difference.
Services
For Product Directors, VPs of Product and CPOs
AI is changing what product leaders are expected to know and do, faster than most roles can keep up. If you feel you're falling behind, and it's starting to show in your results or in how your team sees you, I work with you one-on-one to close the gap. What to learn, what to try hands-on, and how to lead your team through the change.
For companies and product organizations
I advise companies on product strategy, AI adoption across the product team, product operating models and monetization. Available for advisory retainers, consulting engagements and fractional product leadership roles.
At Carrefour Romania, lead time per feature went from 12 weeks to 6 in a five-month engagement.
For conferences, offsites and product teams
I run workshops and speak on AI-powered product development, scaling product orgs, and building products people trust. Available for keynotes, panels, and half-day or full-day workshops.
Workshops delivered at companies such as Swisscom, Betfair Romania Development and Carrefour Romania.
Spoke at Productized 2024 and Product Circle events across Europe.
Background
Contact
Whether you're looking for a coach, a consultant or a speaker.
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